The world does not need another clothing brand and even less needs more clothing, our purpose is the search for the essentials, we have lost sight of the value of each garment and the resources we use to produce them, our "leitmotiv" stands on a clear objective "essential made to last and love".
MA are true essentials for the whole family daily life, manufactured with the best quality merino wool; The properties of this wool make it perfect for all skins in all seasons and its design seeks functionality together with cool colours.
As a 100% sustainable concept we are aware of every step on the production chain and take care from the selection and origins of our wool in New Zealand to the manufacture in our workshop in San Sebastian; We design with wide-size range patterns to fit everyone and focus on online sales to offer essentials at fair and transparent prices without resorting to discounts or marketing strategies.
This second phase of the project is presented to strengthen our social commitment aimed at the group of mothers who have just given birth, we support that the whole process of motherhood is framed within the "Attachment Parenting" philosophy, we propose a return to the origins, from these bases our contribution consists on very functional garments for that moment in which the mother and her baby are so united, we know that the time in the first months of parenting must be dedicated to generate a strong link so the qualities of merino wool and the design of the garments are ideal to have the best mother-baby contact without having to resort to hundreds of sets, "Less is more", simple garments that facilitate the day by day and sustainable tissues designed for the best skin contact.
We make newborn sets made of 100% New Zealand merino wool, perfect for the newborn skin and machine washable. 0 - 3 month evolutionary design that allows you to easily change the diaper and give your baby freedom of movement, the knotted bonnet also allows you to easily change its size. This set gives you the perfect dressing to be at home and take a walk with the same look and tranquility of being an ideal essential for your baby skin at any season of the year.
Merino wool is a natural fabric that regulates temperature, repels water, controls sweat, protects from UV, has an antibacterial effect and is 100% ecological in its composition and manufacture, making it an ideal essential for contact with most sensitive skins. Made in 195 grams to give your baby extra heat and certified as Bluesign & MAPP fabric.
We are motivated to change the consumption routines, to realize that the more we consume the more tasks we put into our everyday life, more clothes, more washing machines, more ironing, larger closets, storage bags, square meters full of unused clothes ... we complicate our lives due to unnecessary consumption patterns and then we do not have real time to share with our families.
We believe that the unnecessary things we buy will never replace the love that our children and ourselves deserve as parents, not even close. So my desire as a mother is to have a self-sufficient project, not scalable and based on the values that I believe.
*** We don't design collections by seasons, we design clothes forever.
- We focus on quality and functionality.
- We believe in design as a way to reduce mass consumption.**
The basic objectives of this second crowdfunding in which we participate are three:
*** To have an optimal stock for the project
- Develop three more basic lines for ages 3-6 months, 6-9 months and 9-12 months.
- Invest in the development of our online and communication platform.
The project is aimed at families and especially mothers who want attachment parenting of their babies, our project is framed in a local development amber with 100% sustainable fabrics in its production and especially in its characteristics, we use the wool of New Zealand merino since 2016 and we believe that it is an ideal fabric for the daily life of everyone.
This will be our third successful crowdfunding, after being parents, we launched the baby essentials and now we know that we want to make a series of essentials for babies focused on reducing closets and promoting a full way of life. I am a mother living in San Sebastian, architecture and designer by profession, I master the pattern and production process and I have specific training and more than seven years of experience in fashion design and project development in the textile industry.